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OMD Wins Pepsi's Chinese Media Business
NEW YORK (AdAge.com) -- Omnicom Group's OMD has won media planning and buying duties for PepsiCo's drinks business in China, according to executives close to the matter. The account, which also includes digital, is reported to be worth between $150 million to $225 million.>
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In-house and Outsourced Aren't the Only Options for Your Clients
We didn't want to stand by and watch our clients take their retail-focused work in-house, nor was it in their best interest for us to try to force-fit it into our standard agency model. So, a few years ago, we created a second model, one we call the "in-house outsource," or studio model.>
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House Health-Care Bill Would Require Restaurants to Post Calorie Counts
CHICAGO (AdAge.com) -- The proposed health-care legislation that is so much the subject of debate stands to force changes not only for doctors and insurers but also for chain restaurant marketers: The House bill also contains a provision requiring that they post calorie information.>
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It's 10 O'Clock ... Do You Know What's on TV?
The 10 p.m. prime-time hour used to be the broadcast networks' showcase for their best programming. But those days are waning as audience patterns shift and DVRs affect how people use that hour. With the networks becoming more timid programming the 10 p.m. hour, coupled with the continued aggressiveness of cable, perhaps Fox had the right idea all along. The most-watched network among adults 18-49 for the past few seasons has never programmed at 10 p.m., opting to give the last hour of prime time to its affiliates. Can the three other networks be far behind?>
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Lemon-Lime Gets Boost After Years of Neglect
NEW YORK (AdAge.com) -- For years lemon-lime sodas have languished while cola line extensions and emerging categories such as energy drinks and enhanced waters took precedence. Now, Sierra Mist, 7Up and Sprite are all poised to benefit from an influx of marketing dollars as their owners rush to prop up the second-largest carbonated-soft-drink category and target consumers who may be susceptible to a soda that at least seems lighter and healthier.>Weiter lesen...
Drama! Intrigue! Celebrity! What You Should Know About the Fall TV Season
NEW YORK (AdAge.com) -- With the arrival of the new fall program lineups comes any number of intriguing challenges the TV networks must face, some together, some on their own. What are they? Ad Age tells you what to watch out for as the 2010-2011 TV season gets out of the starting blocks.>
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Check in Before You Check Out That Show
NEW YORK (AdAge.com) -- You can now check in to TV shows like you can to your corner bar. But what's a check-in worth to networks if they can't send viewers buy one, get one free happy-hour specials?>
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Green-Car Marketers Revving Up in Race for Eco-Friendly Drivers
NEW YORK (AdAge.com) -- Car advertising is about to take a turn -- for the green. Come this fall, drivers -- and not just Americans, but global drivers -- are about to feel the onslaught of a new crop of eco-friendly auto brands, some independent and some backed by the big car makers. Here's what you need to know about who's in the marketing seat at seven of these companies and how they're positioning themselves to consumers.>
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Back-to-School List: Notebooks, Pens, Endocrine-Disrupter-Free Hand Soap
BATAVIA, Ohio (AdAge.com) -- When students arrived at PS 107 in Brooklyn's Park Slope neighborhood this year, their parents were asked to provide a "triclosan-free" liquid hand soap. While it's a relatively new trend for students to be asked to contribute cleaning supplies in addition to the usual notebooks and pencils, it's an even newer trend for districts to be picky about the brands' green credentials.>
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The Best Media Writing of the Week
Journalists, especially the ink-stained variety, often get a bad rap for not being terribly good with technology. That perception might change, however, with the revelation that the reporters from the News of the World, one of Rupert Murdoch's trashier publications, have for years been hacking the voice-mail boxes of the bold names they cover. Sure, some folks -- though, hopefully not the office cat -- may be going to jail, but that's a small price to pay for a scoop that Prince William injured his knee.>
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